Veronica Basharatyan is the talented designer behind the recently established label Basharatyan V which, after a stunning SS14 range, has become a favourite among celebrity circles, including Nicole Scherzinger and influential fashion entrepreneur, Noelle Reno.Veronica’s work is minimalist and clean-cut, yet made subtlety feminine with delicate fabrics. For AW14, Basharatyan looks to Icelandic conservation park Heidmork for inspiration. This location based theme runs clearly and consistently throughout the collection, with a crisp palette of white and pale blue punctuated by bold reds – mimicking how the sun burns in the sky over the icy paradise.
Striking hair and makeup also communicates the Icelandic theme; the blue sparkling lips and matching long spiky nails resemble icicles and the hair is like a towering, snow-capped mountain, with a heavy fringe falling down to the nose. This strange spectacle is accompanied by a live performance from singer Emiliana Torrini whose silky vocals fill the show space, adding another dimension to the snowy arcadia.
Basharatyan’s AW14 collection comprises an assortment of delicately tailored mohair coats in pale blue and bold red, silver maxi dresses in flowing silk and, following on from her successful crop-top of the SS14 collection, cropped cotton shirts. For this range Veronica includes a geyser spring print, which featured in cropped separates and across long dresses.
Each model wears silver heels that match perfectly with the hair and make-up, creating a precise, uniformed feel and a fantastical picture of Heidmork inhabitants. For me, this was a stand-out collection. The concept was expertly conveyed through all aspects of the show from the nail-art to the clothing and delivery. All these elements came together, transporting viewers to Veronica’s fashion ‘Heidmock’ – a idyll populated by beautiful, white-haired people with sparkling lips and impeccable style!
Images: Sophie Burrows